It is no secret that the spirit of the Black Lives Matter Movement has been promoted by Black Americans long before its most recent rise in publicity following the murder of George Floyd.

This gap in racial advocacy between the Black American community and the general American public has been repeatedly reflected in police brutality events since the beginning of the Black Lives Matter movement in 2012.

This section gives a walkthrough of methodologies we use throughout our analyses of the 2020 BLM Protests.

Read about how and why we utilized Google Trends and Twitter data. Our reflection on the methods used showcase the complexity of the data collected alongside the various limitations to our work.

Let’s get educated!

Read on about literature and broader discussions about online activism and advocacy, and how our research introduces and summarizes the 2020 BLM Protests.

This general Discussion highlights the protest lifecycle, overall trends and sentiments, and future considerations for research in this area.